Start with one of the goals below
You can create multiple campaigns to suit each of your business goals.
Research shows that when someone follows you on Twitter, they not only see your Tweets – they also take actions that benefit your business.
For example, followers share positive experiences about the businesses they follow with their own networks, retweet your Tweets, and are more likely to purchase from you in the future. These actions may be explained by the fact that 85% of Twitter users say they feel more connected to small and medium-sized businesses (SMBs) after following them.*
To help you build an engaged, connected audience, we’ve made it easy to create campaigns that accelerate your relevant follower growth. Once you’ve acquired these new followers, you can continue to engage with them over time.
*Twitter + DB5 “Small Business Customer Insights Study” U.S. 2014
To help you gain relevant followers, you’ll be creating a Followers campaign. This type of campaign displays a Promoted Account in several key places to desktop and mobile users. Promoted Accounts are shown in areas such as “Who to follow” and Home timelines to help you reach as many relevant users as possible. Click through below to learn more about this type of ad unit.
Your Followers campaign should give users a compelling reason to follow your business on Twitter. Set yourself up for success with a clear profile picture, a straightforward Twitter handle, and a profile bio that explains who you are and what you have to offer. Limit hashtags and usernames to keep the focus squarely on your business. First impressions matter, so make sure you’re welcoming your new followers with a steady stream of engaging Tweets and content.
You upgrade your device, so why not upgrade your phone company? Follow us to see how you could be saving 40-60% on your phone bill.— Ting (@tingFTW) September 29, 2014
Follow to see the best DJ photos in the world! pic.twitter.com/5fJB3gs0Lg— Rukes (@rukes) January 22, 2014
HubSpot’s totally free marketing content is used by thousands of marketers all over the world. Follow us and get the latest tips!— HubSpot (@HubSpot) February 4, 2014
Consider the characteristics of your potential customers. Then use those characteristics to guide your choice of targeting options so that you can reach your most receptive audience.
Target based on:
Connect with Twitter users based on their passions. Scale your reach with over 350 interest categories. This is a great option when you want to target more broadly.
Reach people with specific interests or who are similar to followers of specific accounts. This is the recommended option when you’re looking to target a niche audience.
You can reach users on Twitter who you currently market to via other channels. Tailored Audiences uses your own CRM lists and targets these groups with a specific message on Twitter.
Geography and Language: Connect with a global audience or narrow the reach of your campaign to a specific country, county or even postcode. If you have language-specific messaging, you can also reach people who Tweet in that particular language.
Gender: Tailor a specific message to men or women to increase relevance.
- Promoted Accounts are priced on a cost-per-follow (CPF) basis, meaning you’ll only pay when someone clicks “Follow” on your ad placement.
- Set a daily and total budget for your campaign. Your campaign will end once your budget has been met, so you’ll never be charged more than you want to pay.
- Twitter Ads works on an auction model. This means that you’re bidding on access to your target audience. When you win the auction, you’ll only pay slightly more than the next highest bidder.
- Consider how valuable a follower is to you over time, then set your bid accordingly. As you adjust your bid, you’ll be able to see an estimate of how many people in your target audience you’ll reach with your campaign.
- Remember: Engaging your followers with Tweets and content is always free, even if they were initially gained via a Promoted Account. You’ll never be charged for those organic activities on Twitter.
Take advantage of Twitter’s real-time analytics to find data-driven insights that you can use to grow your business.
- The Campaigns dashboard will show you a variety of metrics related to your followers campaign, such as the number of times users see the ad, the number of times it’s clicked on, your follow rate and your cost-per-follow (CPF).
- The Followers dashboard allows you to track your follower growth over time. You can also use it to discover valuable information about your new and existing followers, such as their location, gender and interests.
- You can get a comprehensive view of the metrics for all of your Tweets, both paid and unpaid, in the Tweet activity dashboard.
Gaining more followers can benefit your business in a variety of ways. Here are some real-life examples that illustrate how and why other businesses have used Twitter to achieve this objective.
Our ads support articles can help answer your technical questions and offer optimisation tips:
- Creating your Followers campaigns
- Tips for optimising your Followers campaigns
- Followers campaign performance
- Followers dashboard
More relevant insights to inform your Twitter strategy:
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