This dashboard will help you get to know your Twitter followers. You’ll be able to see:
- Your follower growth
- Your followers’ interests
- Your followers’ demographics, such as language, gender, and location.
Certain accounts will also be able to see more general data about their followers with regards to consumer behaviours, lifestyles, and mobile devices.
Checking in with your audience as it grows and changes will help you create content that’s relevant and boosts engagement.
You can benchmark your audience against the average Twitter user, your tailored audiences, and other significant groups.