What is Twitter?
Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe.
With over 271 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer.*
What’s more, 78% of users on Twitter are accessing it via a mobile device.* There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing.
*Twitter internal data, 2014
How your business can use Twitter
Businesses across the globe are finding value in Twitter. In fact, 83% of business users say they would recommend Twitter to other small to medium-sized businesses (SMBs).* How organisations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter:
- Listen and learn.
Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
- Drive awareness.
Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.
- Provide customer service.
73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues.** Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers.
- Connect with influencers.
Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.
*Nielsen SMB Survey, 2013
**Twitter + DB5 “Twitter for Business Study”, 2014
The building blocks of Twitter
Understanding the landscape of Twitter is key to making an impact on the platform. You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:
A Tweet is a message posted on Twitter, consisting of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters.
Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to build relationships with your followers and join in conversations.
A Retweet is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can either do this directly with the Retweet button or you can add your own message and include the letters “RT” ahead of the content that you are Retweeting.
Favouriting something is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again.
A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organise conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term.
Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.